On finishing things
The hardest part of any piece of work is not starting it. Starting is easy — starting is the part that feels like progress while costing nothing. The hard part is the long flat middle, where the idea has stopped being exciting and has not yet become good.
We have watched more projects die in that middle than anywhere else. Not from lack of talent, and rarely from lack of time. They die because nobody was willing to make the small, boring, unglamorous decisions that turn a promising thing into a finished one.
Finishing is a skill, and like every skill it is mostly a tolerance for tedium held in place by a clear picture of the end.
What helps is deciding, early and in writing, what finished means. Not "when it feels right" — a definition you can hold someone to. Then the middle becomes a list rather than a mood, and lists can be worked through on days when nothing feels inspired.
The cost of a redesign
Every redesign carries a bill nobody puts in the proposal: everything your regulars already knew how to do, which they now have to learn again. Sometimes that price is worth paying. It is rarely worth paying twice in one year.